Cowboy Magic Concentrated Rosewater Shampoo gently dissolves dirt and cleans hair. Conditions the hair and skin. Easy to rinse and can be used full strength or diluted 20 to 1. Fast working ingredients break down dirt and unwanted matter quickly without damaging the hair. It creates shine with the silk molecules reflect prism light giving the hair and rich natural shine as it restores vibrant beauty.It works on people too! the double rich formula can be compared with some of the salon only products available on the market.